1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device by websites you visit. Cookies are widely used by website owners in order to make their websites work, or work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Creeture Yoga LLC) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

In addition to cookies, we may also use similar tracking technologies such as web beacons (also known as "pixel tags" or "clear GIFs"), local storage, and session storage. All references to "cookies" in this policy also apply to these similar technologies unless stated otherwise.

2. How We Use Cookies

Creeture Yoga LLC uses cookies for several purposes. Some cookies are required for technical reasons in order for our website to operate — we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance their experience on our website. Third parties may serve cookies through our website for advertising, analytics, and other purposes.

Specifically, we use cookies to:

• Keep you logged in during a session if you use our class booking tools;
• Remember your preferences and settings (such as language or display options);
• Understand how visitors navigate our website and which pages are most popular;
• Measure the effectiveness of our advertising campaigns, including those run through Bing Ads (Microsoft Advertising) and other platforms;
• Ensure our website functions correctly across all devices and browsers;
• Prevent fraudulent activity and improve the security of our website;
• Provide social media features and enable sharing of our content;
• Display personalized advertisements on third-party platforms based on your visit to our website.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions you make that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work if you do so.

• Session cookies: Temporary cookies that expire when you close your browser. They are used to maintain your session state across pages.
• Security cookies: Used to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.
• Cookie consent cookie: Stores your cookie consent preferences so we don't ask you repeatedly.

3.2 Performance & Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

• Google Analytics: Tracks and reports on website traffic, user behavior, and demographics. Data is anonymized where possible.
• Hotjar (if applicable): May be used to understand user behavior through heatmaps and session recordings.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

• Preference cookies: Remember settings such as your preferred language or region.
• Booking system cookies: Used by our class booking platform to maintain your session and preferences during the booking process.

3.4 Targeting / Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

• Microsoft Clarity & Bing Ads (UET Tag): Used by Microsoft Advertising to track conversions, retarget visitors, and measure ad campaign performance.
• Facebook Pixel (if applicable): May be used to track conversions and create custom audiences for advertising on Meta platforms.
• Google Ads Remarketing: May be used to show ads to people who have previously visited our website when they browse the internet.

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website, deliver advertisements on and through the website, and so on. Below is a list of the main third parties whose cookies may be present on our site:

• Google LLC — Google Analytics, Google Ads, Google Maps embed. Privacy Policy: policies.google.com/privacy
• Microsoft Corporation — Bing Ads Universal Event Tracking (UET), Microsoft Clarity. Privacy Policy: privacy.microsoft.com
• Meta Platforms Inc. — Facebook Pixel (if active). Privacy Policy: facebook.com/policy

We do not control these third-party cookies. Please refer to the respective third party's privacy policy for information on their data collection and use practices.

5. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie rights in the following ways:

5.1 Cookie Banner

When you first visit our website, a cookie consent banner will appear. You can choose to accept all cookies, decline non-essential cookies, or access this Cookie Policy for more information. Your choice will be stored in a consent cookie.

5.2 Browser Settings

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

5.3 Opt-Out Links

You may also opt out of targeted advertising from specific providers:

• Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
• Microsoft/Bing Ads Opt-Out: Microsoft Advertising Opt-Out
• Network Advertising Initiative: networkadvertising.org/choices
• Digital Advertising Alliance: aboutads.info/choices

6. Cookie Retention Periods

Cookies have different retention periods. Some expire at the end of your browser session (session cookies), while others remain on your device for a specified period (persistent cookies). The retention period of cookies on our website varies:

• Session cookies: Expire when the browser is closed.
• Consent cookies: Retained for 12 months from the date of consent.
• Analytics cookies (Google Analytics): Up to 24 months.
• Advertising cookies (Bing UET, Google Ads): Up to 180 days, as set by the respective third party.
• Functional preference cookies: Up to 12 months.

7. Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

8. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us:

• Creeture Yoga LLC
• 1855 Lefthand Creek Lane, Unit C-201, Longmont, CO 80501, US
• Email: carrol@creetureyoga.us
• Phone: 303-498-0702
• Website: creetureyoga.us

1. Who We Are

Creeture Yoga LLC is a limited liability company registered in the State of Colorado, United States. Our principal place of business is:

• 1855 Lefthand Creek Lane, Unit C-201, Longmont, CO 80501, US
• Phone: 303-498-0702
• Email: carrol@creetureyoga.us
• Website: creetureyoga.us

We operate a yoga studio offering in-person classes, workshops, retreats, private sessions, and related wellness services. This Privacy Policy governs all personal information processed in connection with our website and our business activities.

2. Information We Collect

We may collect personal information from you in a variety of ways, including when you visit our website, register for classes, purchase a membership, contact us, or interact with us on social media.

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, and mailing address when you submit our contact form, register for classes, or sign up for our mailing list.
• Account Information: Username, password, and profile details if you create an account on our booking platform.
• Payment Information: Credit card and billing information when you purchase classes or memberships. Note: We do not store full credit card numbers — payment processing is handled by PCI-compliant third-party processors.
• Health & Medical Information: Any physical limitations, injuries, or health conditions you voluntarily share with us to help our instructors provide safe, appropriate instruction. This data is treated with heightened confidentiality.
• Communications: Content of emails, messages, or other communications you send us.
• Feedback & Reviews: Any testimonials, feedback, or survey responses you provide.

2.2 Information We Collect Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including:

• IP address and approximate geographic location;
• Browser type and version;
• Operating system;
• Pages visited, time spent on pages, and navigation paths;
• Referring website or search query;
• Device identifiers and screen resolution;
• Date and time of visits.

For more information on cookies, please see our Cookie Policy.

2.3 Information from Third Parties

We may receive information about you from third-party platforms such as:

• Social media platforms (Facebook, Instagram) if you interact with our content or connect your account;
• Advertising platforms (Google, Microsoft/Bing) regarding ad campaign interactions;
• Booking and class management platforms that we use to operate our studio.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Providing Our Services

• Processing class bookings, memberships, and payments;
• Managing your student account and purchase history;
• Communicating with you about your bookings, class schedules, and studio updates;
• Providing personalized instruction based on health information you share;
• Sending booking confirmations, receipts, and reminders.

3.2 Marketing & Communications

• Sending newsletters, promotional offers, and information about new classes or events (only with your consent, where required);
• Showing you targeted advertisements on platforms such as Google, Facebook, and Microsoft/Bing, based on your interaction with our website (subject to your cookie preferences);
• Conducting surveys and requesting reviews to improve our services.

3.3 Business Operations

• Analyzing website usage to improve our site's performance and user experience;
• Troubleshooting technical issues;
• Maintaining the security of our website and systems;
• Complying with legal obligations, including tax and accounting requirements;
• Enforcing our terms and conditions.

4. Legal Basis for Processing (Colorado & U.S. Law)

We process your personal data on the following lawful bases:

• Contract: Processing necessary to perform our contract with you (e.g., booking management, payments);
• Legitimate Interests: Processing that serves our legitimate business interests, such as security, fraud prevention, and internal analytics, provided these interests do not override your rights;
• Consent: Where you have given us explicit consent (e.g., marketing emails, non-essential cookies). You may withdraw consent at any time;
• Legal Obligation: Processing required to comply with applicable laws (e.g., financial record-keeping).

Residents of Colorado have additional rights under the Colorado Privacy Act (CPA). Please see Section 7 for details.

5. Data Sharing & Disclosure

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We share data with trusted third-party vendors who help us operate our website and studio (e.g., payment processors, booking software providers, email marketing platforms). These parties are bound by data processing agreements and may only use your data on our instructions.
• Advertising Partners: We share aggregated or anonymized data with advertising platforms (Google, Microsoft/Bing) for campaign measurement and retargeting, subject to your cookie consent.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you of any such change.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specifically:

• Customer account and transaction records are retained for a minimum of 7 years for tax and legal compliance purposes;
• Marketing communication preferences are retained until you unsubscribe or request deletion;
• Health information shared for instructional purposes is retained only as long as you remain an active student;
• Website analytics data (via Google Analytics) is retained for up to 24 months;
• Advertising cookie data is retained per third-party settings (typically up to 180 days).

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request that we correct inaccurate or incomplete information.
• Right to Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Right to Opt-Out of Targeted Advertising: Under the Colorado Privacy Act, you have the right to opt out of the processing of your personal data for targeted advertising. To exercise this right, please contact us or adjust your cookie settings.
• Right to Portability: Request that we provide your data in a portable, machine-readable format.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, please contact us at carrol@creetureyoga.us or by phone at 303-498-0702. We will respond to your request within 45 days.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

9. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will promptly delete such information.

For minors aged 13–17 who participate in our yoga classes, we require parental or guardian consent, and any health information collected is subject to heightened protection.

10. Third-Party Links

Our website may contain links to third-party websites, social media platforms, and booking systems. These third-party sites have their own privacy policies, and we do not accept any responsibility or liability for their policies or practices. We encourage you to read the privacy policy of any website you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date. We encourage you to review this policy periodically.

12. Contact & Complaints

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Creeture Yoga LLC | Attn: Privacy Officer
• 1855 Lefthand Creek Lane, Unit C-201, Longmont, CO 80501, US
• Email: carrol@creetureyoga.us
• Phone: 303-498-0702

If you are a Colorado resident and believe we have violated your rights under the Colorado Privacy Act, you may submit a complaint to the Colorado Attorney General's Office at coag.gov.

1. Introduction & Scope

Creeture Yoga LLC ("we," "us," or "our") uses digital advertising technologies to promote our yoga studio, classes, workshops, and services to potential students in Longmont, Colorado, and the surrounding Boulder County area. This Advertising Policy describes our use of Microsoft Advertising (formerly Bing Ads), the Universal Event Tracking (UET) tag, and related advertising technologies operated by Microsoft Corporation.

This policy applies to all visitors of our website at creetureyoga.us and explains how advertising data is collected, used, and managed. This policy is intended to ensure full compliance with Microsoft Advertising's editorial and policy guidelines, as well as applicable United States privacy laws including the Colorado Privacy Act (CPA) and the FTC's regulations on endorsements and advertising disclosures.

We believe in transparency. Running ads should never come at the cost of your trust. We use advertising thoughtfully, targeting people who we genuinely believe can benefit from what we offer, and always in compliance with the policies of the platforms we use.

2. Our Use of Microsoft Advertising (Bing Ads)

We use Microsoft Advertising (Bing Ads) to display advertisements for Creeture Yoga LLC on the Microsoft Advertising Network, which includes Bing, Yahoo, AOL, MSN, and their partner networks. These advertisements may appear as:

• Search Ads: Text-based advertisements that appear in Bing search results when users search for yoga-related terms (e.g., "yoga studio Longmont," "yoga classes near me," "Vinyasa yoga Colorado").
• Audience Ads (Display): Visual advertisements displayed on websites within the Microsoft Audience Network, targeting users based on demographic and behavioral data.
• Remarketing Ads: Advertisements shown specifically to users who have previously visited our website, encouraging them to return and book a class.
• Shopping Ads (if applicable): Product-based advertisements for any merchandise we may offer.

All advertisements run by Creeture Yoga LLC through Microsoft Advertising are truthful, accurate, and clearly identified as advertisements. We do not use misleading claims, deceptive pricing, or prohibited content in our advertising.

3. Universal Event Tracking (UET) Tag

To measure the performance of our Microsoft Advertising campaigns, we use the Microsoft Advertising Universal Event Tracking (UET) tag on our website. The UET tag is a piece of JavaScript code placed on our website pages that allows us to:

• Track when visitors arrive at our website via a Microsoft Advertising ad click;
• Record specific conversion events (e.g., contact form submissions, class bookings, phone call clicks);
• Build remarketing audiences based on website visitor behavior;
• Measure campaign return on investment (ROI) and cost-per-acquisition (CPA);
• Optimize our ad bids and targeting based on conversion data.

The UET tag operates by placing a cookie on your device when you visit our website. This cookie may be read by Microsoft when you subsequently visit other websites in the Microsoft Advertising Network. The UET tag collects the following types of data:

• Microsoft Click ID (MSCLKID) — a unique identifier assigned to each ad click;
• Browser and device information;
• IP address (which may be used to determine approximate geographic location);
• Pages viewed on our website and actions taken (e.g., form completion, button clicks);
• Time and date of website visit.

The UET tag is only activated in full after you have provided cookie consent on our website (where non-essential cookies are concerned). Essential tracking for fraud prevention may occur regardless of consent.

4. Data Collected Through Advertising

When you interact with our Bing Ads advertisements or visit our website following a Bing Ads click, the following categories of data may be collected and processed:

4.1 Data Collected by Microsoft

Microsoft Advertising collects data directly in accordance with Microsoft's Privacy Statement. This data includes search queries, ad interactions, demographic inferences, and behavioral signals. We do not have direct access to individual-level data collected by Microsoft — we only receive aggregated campaign performance reports.

For information about how Microsoft handles data, please review Microsoft's Privacy Statement at privacy.microsoft.com.

4.2 Data Collected by Creeture Yoga LLC via UET

Through our UET tag implementation, we collect:

• Conversion event data (e.g., form submission confirmed, booking completed);
• URL paths visited on our website;
• Referral source (to confirm traffic originated from a Bing Ads click).

This data is used solely for the purpose of measuring advertising effectiveness and optimizing our campaigns to reach the right audience at the right time.

5. Remarketing & Audience Targeting

We use Microsoft Advertising's remarketing capabilities to show advertisements to people who have previously visited our website. This helps us reconnect with potential students who may have been interested in our classes but did not complete a booking.

Remarketing audiences we may create include:

• All website visitors within the past 30 days;
• Visitors to specific class pages (e.g., users who viewed the Classes page);
• Users who began but did not complete a contact form;
• Users who visited the Pricing/Membership section.

We do not use remarketing in a manner that targets sensitive categories of individuals, including on the basis of health conditions, religion, or any other protected characteristic. Our yoga studio welcomes all people, and our advertising reflects this inclusive approach.

We also use customer match features responsibly. Any email lists uploaded to Microsoft Advertising for customer match purposes consist solely of individuals who have explicitly opted in to receive marketing communications from us.

6. Conversion Tracking

We track the following conversion events through Microsoft Advertising to measure the effectiveness of our campaigns:

• Contact Form Submission: Recorded when a user submits the contact form on our Contact page, indicating potential interest in classes or membership.
• Phone Call Click: Recorded when a user clicks our phone number link on a mobile device, initiating a call to our studio.
• Class Booking Confirmation: Recorded (if applicable) when a user completes a class booking through our integrated booking system.
• Email Link Click: Recorded when a user clicks our email address link.

Conversion values assigned to these events are used for campaign bidding optimization and do not represent personal financial information.

7. User Consent & Opt-Out

We are committed to respecting your choices regarding advertising tracking. You can control advertising-related cookies and tracking in the following ways:

• Cookie Consent Banner: When you first visit our website, you will be presented with a cookie consent banner. By selecting "Decline" or not accepting cookies, non-essential advertising cookies (including the Microsoft UET tag for remarketing) will not be activated.
• Microsoft Opt-Out: You can opt out of interest-based advertising from Microsoft at any time by visiting Microsoft's opt-out page.
• Browser Controls: You can delete existing cookies and block future cookies through your browser settings. See our Cookie Policy for guidance.
• Digital Advertising Alliance: Opt out of participating companies' targeted advertising at aboutads.info/choices.
• Colorado Privacy Act Rights: Colorado residents may opt out of targeted advertising processing under the CPA by contacting us directly at carrol@creetureyoga.us.

Please note that opting out of advertising cookies does not mean you will no longer see Creeture Yoga advertisements — it means that the advertisements you see will not be tailored to your browsing behavior.

8. Data Processing Agreement

Our relationship with Microsoft Corporation as an advertising service provider is governed by the Microsoft Advertising Customer Agreement and applicable data processing terms. Microsoft acts as a data processor for the purpose of processing UET conversion data on our behalf, in accordance with our instructions and applicable data protection laws.

We have reviewed and accepted Microsoft's data processing terms, which establish that Microsoft will process advertiser data only for the purposes specified and in accordance with applicable law.

9. Compliance with Microsoft Advertising Policies

All advertisements we create and run through Microsoft Advertising comply with Microsoft Advertising's editorial policies. Specifically, we ensure that:

• All ad copy, headlines, and descriptions are truthful and not misleading;
• Landing pages are functional, relevant, and provide a good user experience;
• Our website loads quickly and is mobile-friendly;
• We do not use prohibited content, including any claims that we cannot substantiate;
• Our business name (Creeture Yoga LLC) is accurately represented in all ads;
• Pricing information in ads accurately reflects our current pricing;
• We maintain a clear, accessible Privacy Policy on our website (this document fulfills that requirement for advertising policy);
• Any discounts or promotions advertised are genuine and available to users who click the ad.

As a yoga and wellness business, we operate within Microsoft Advertising's Health & Wellness advertising category. We do not make unsubstantiated health claims or promise specific medical outcomes from yoga practice. Our advertising focuses on the community, experience, and general wellbeing benefits of yoga, consistent with established evidence and industry standards.

10. Our Advertising Commitments

At Creeture Yoga, our advertising philosophy mirrors our studio philosophy: authentic, grounded, and respectful. We commit to:

• Honesty: Every ad we run accurately represents what we offer. No hidden fees, no misleading promises, no bait-and-switch pricing.
• Inclusivity: Our ads celebrate diverse bodies, ages, and abilities. We will never use imagery or language that suggests yoga is only for certain people.
• Respect: We target our ads thoughtfully — trying to reach people who are genuinely looking for what we offer, not spraying ads at everyone regardless of relevance.
• Transparency: This policy exists because you deserve to know how advertising works on our website. If you have questions, please ask us.
• Environmental Consideration: As a nature-inspired business, we are mindful of the digital carbon footprint of advertising. We optimize our campaigns for efficiency to minimize wasted impressions.

11. Contact Us

If you have questions about our advertising practices, wish to exercise your opt-out rights, or want to report a concern about an advertisement you saw from Creeture Yoga LLC, please contact us:

• Creeture Yoga LLC
• 1855 Lefthand Creek Lane, Unit C-201, Longmont, CO 80501, US
• Email: carrol@creetureyoga.us
• Phone: 303-498-0702
• Website: creetureyoga.us

We respond to advertising-related inquiries within 5 business days.